The way we have been used to reach out to the target audience has changed. Now digital mediums are rising on the horizon and taking the space of traditional marketing. Email marketing is known as the highest return on investment (ROI) medium for businesses.
Email provides the fastest and most direct communication with your target audience. You can grow your business and generate more revenue by sending emails. But it demands a lot of skills and work.
To make the process hustle-free and efficient, you can use email marketing software. There are many advantages of using a tool for email marketing and we will discuss them later.
So let’s get started.
Best Email Marketing Tools
There is a garden of software available for users. Here is a list of some of the best email marketing software you can choose from.
1. Constant Contact
Constant Contact is one of the most popular email marketing tools with over 650,000 happy customers. This software is in the business since 1995 and is now a leading player.
You would get an easy-to-use drag-and-drop email builder. There are also hundreds of professionally designed email templates to get started. You can choose one of them and modify it according to your requirement.
Email marketing automation is also there to drive more sales smartly. Some of the features include welcome emails to new subscribers, contact segmentation, resending emails to non-openers, etc.
Use the real-time email tracking tool to see how your email campaigns are performing. To maximize your email list, you can use dynamic sign-up forms available inside the tool.
Constant Contact Pricing
Constant Contact comes with 2 plans to choose from – Email and Email Plus. The price is based on the number of subscribers in your email list. Of course, you would get some additional features in the Email Plus plan.
1. Email Plans
| Subscribers | Cost (Per Month) |
|---|---|
| 0 – 500 | $20 |
| 501 – 2,500 | $45 |
| 2,501 – 5,000 | $65 |
| 5,001 – 10,000 | $95 |
2. Email Plus Plan
| Subscribers | Cost (Per Month) |
|---|---|
| 0 – 500 | $20 |
| 501 – 2,500 | $70 |
| 2,501 – 5,000 | $95 |
| 5,001 – 10,000 | $125 |
| 35,001 – 50,000 | $335 |
If you have an Email plan and exceed 10,000 subscribers, it will be automatically upgraded to the Email Plus plan.
2. GetResponse
GetResposne is a reputed tool in the email marketing space. Most people use it for advanced email marketing automation features.
It is called an all-in-one marketing platform for businesses as it comes with many features like email marketing, CRM, sign-up forms, landing pages, third-party tools integration, web push notification, live chat, and much more.
Create a beautiful email using the drag-and-drop email builder and hundreds of conversion-oriented templates. You can make design modifications to each section using its settings. Visit the analytics section to see the different metrics and understand how your campaign is performing.
Using the advanced automation feature, you can create various automation events that trigger emails based on particular users’ behaviors. Automate your sales and increase engagement by setting up several autoresponders.
GetResponse Pricing
GetResponse comes with a very clear pricing structure and has 4 plans. Let’s see the pricing of each plan based on 1000 subscribers.
- Basic Plan: $15 per month
- Plus Plan: $49 per month
- Professional Plan: $99 per month
- Max Plan: Custom pricing
Based on your plan specification, you can get autoresponders, landing pages, sales funnel, lead funnels, webinar builders, push notifications, etc.
You can also try GetResponse for 30 days with a free trial. No credit card is needed for this.
3. Moosend
Boost your email marketing with Moosend’s all-in-one marketing platform. It is beginner-friendly and comes with industry-standard features. Moosend’s automation workflows are quite advanced than its similarly-priced competitors.
Visual email builder comes with a lot of professionally designed templates. You can use them in one click and personalize your email with no coding knowledge. Email segmentation allows you to send appropriate emails to the right audience. This software allows you to create an effective segmentation using various information.
Drag and drop automation builder allows you to create marketing automation workflows. Moosend has designed many templates and you can choose them to save time.
Use the A/B testing feature to test different subject lines, email content, CTA, etc. Get complete data on your email campaigns in attractive visualizations.
Moosend Pricing
Moosend comes with 3 plans including a free one.
1. Free Plan
You can use all the core features of Moosend using the free plan. It allows you to send unlimited emails to 1000 subscribers. No credit card is needed for this and you can start using this plan after signing up.
2. Pro Plan
A pro plan is best for a business that wants to scale its business. With this plan, you would get features like unlimited emails, landing pages, use transactional emails, phone support, sub-accounts for 5 team members, etc.
Moosend Pro plan pricing is based on the number of email subscribers.
- $8/month for up to 2,000 subscribers
- $16/month up to 3,000 subscribers
- $24/month for up to 5,000 subscribers
- $164/month for up to 50,000 subscribers
- $312/month for up to 100,000 subscribers
- $608/month for up to 200,000 subscribers
3. Enterprise Plan
Enterprise is the highest plan in Moosend. If you have a huge company with over 200K subscribers, then you can go for the Enterprise plan. With this plan, you would get custom reporting, a dedicated account manager, priority support, migration assistance, sub-accounts for 10 team members, and more.
The price is not available for this plan and you have to reach out sales team for more info.
4. Sendinblue
SendinBlue is another email marketing tool to fulfill all your needs. It is the best solution for SMBs (small and medium-sized) who have a limited budget.
This software comes with an intuitive drag-and-drop email builder. You can choose a template from the library and customize your email design. All the output from this editor is 100% mobile responsive.
SendinBlue comes with a comprehensive feature portfolio that includes a CRM, marketing automation, transactional emails, live chat, SMS, landing pages, signup forms, and Facebook ads. Social media marketing is a new addition to Sendinblue and you can create awesome Facebook Ads.
If you are a big fan of email automation, then SendinBlue is for you. It comes with a lot of email automation features to set specific triggers and email messages. Using visual builder you can create whole sequences of automation.
SendinBlue Pricing
SendinBlue has 4 plans including a free one. All the plans come with unlimited contact storage but you can send emails according to your plan.
- Free Plan: With the Free plan, you can send up to 300 emails per day. All the emails will be marked as “Send by SendinBlue” tags. However, you won’t get access to some important features like A/B testing, landing page builder, Facebook Ads, etc.
- Lite Plan: The Lite plan allows you to send emails to 10K subscribers. You can increase the list size and the price would be changed accordingly. There is no daily sending limit on this plan. The Lite plan costs $25 per month.
- Premium Plan: The Premium plan allows you to send emails to 20K subscribers. You can also increase the list size according to your need and the price would be changed accordingly. You would get access to features like marketing automation, Facebook Ads, landing page, phone support, and more. This plan costs $65 per month.
- Enterprise Plan: If you have a huge company with a massive email list and want to get all the features then the Enterprise plan is for you. This comes with features like priority email sending, sub-accounts for 10 users, priority support, etc. You can select the custom volume of emails and the price would be decided accordingly.
5. MailerLite
MailerLite is termed as an affordable email marketing software. The company has grown massively and now 800,000 users use MailerLite. It helps businesses to execute their marketing campaigns successfully.
It comes with a simple interface to create newsletters and email campaigns. Use the free templates to create awesome emails that drive conversions. You can also create your own template and use it later. Grow your email list by creating forms and triggered pop-ups.
MailerLite also has an email automation builder to trigger emails based on certain conditions. There are some templates to jump-start automated email flows. You would get a website builder to create awesome websites without touching a single line of code.
Monitor your email campaigns and see some vital metrics like total emails sent, open rate, bounce, device used, link activity, etc. Some other features include email segmentation, third-party tools integration, eCommerce features, personalization, and more.
MailerLite Pricing
MailerLite is an affordable email marketing solution. There is also a free plan. This plan allows you to send up to 12,000 emails a month to 1,000 subscribers.
The pricing is straightforward and you have to pay according to the number of subscribers.
- 1 – 1,000 subscribers – $10 a month
- 1,001 -2,500 subscribers – $15 a month
- 2,501 – 5,000 subscribers – $30 a month
- 5,001 – 10,000 subscribers – $50 a month
With the paid plan, you can get access to all the features available in MailerLite. There are some paid add-ons like SitesPros, MailerPros, and dedicated IP available.
6. ActiveCampaign
ActiveCampaign is a leading email automation platform. Now it is helping more than 150K users to achieve their business goals. It is a recommended tool for advanced-level marketers.
You can use this email marketing tool for traditional uses. Use the professional-looking templates and easy drag-and-drop builder to create awesome emails. You can change everything in the template from the fonts, background colors, text size, line height, padding, images, and more.
The game-changer feature of ActiveCampaign is the marketing automation builder. You can start creating new automation from scratch or pick one ActiveCampaign automation templates that are specially designed for specific purposes. Create automation workflow using visual builder. There’s a long list of conditional logic (if/then statements) and you can use them to create complex email automation.
Visit the analytics section and see the overview of email campaigns. It shows the total of emails you sent, delivery rate, number of subscribers added, and open and click-through rates. Integrate with 850+ vital customer engagement solutions including Shopify, WooCommerce, etc.
ActiveCampaign Pricing
ActiveCampaign has 4 plans and costs are based on the number of emails in your list. The pricing looks very competitive when compared to other email marketing automation tools.
Here is the price of each plan based on 1000 contacts with annual billing.
- Lite: Costs $25 per month
- Plus: Costs $49 per month
- Professional: Costs $129 per month
- Enterprise: Costs $229 per month
If you want to test ActiveCampaign before purchasing, then there is a free trial. It doesn’t require credit card information and you can access the tool for 14 days. If you are using another tool and want to switch ActiveCampaign, you would get a free migration service.
7. Mailchimp
Mailchimp is the most popular email marketing software in the market. More than 6 million people have chosen Mailchimp to conduct their email campaigns. According to Datanyze‘s study, Mailchimp has over 69.72% of the market share which is huge.
The user interface is very clean and provides the best user experience. You would get a visual email builder and a lot of templates to start creating emails. It supports custom HTML editing and you can add it to your emails.
This tool also allows you to create landing pages using pre-designed templates. Email automation can change the whole user experience. You can create basic email automation workflows to trigger various emails.
Mailchimp has a detailed analytics dashboard where you can see reports for each of your email campaigns. You can easily find all important matrices like open, click, delivery, and bounce rates.
Mailchimp Pricing
Mailchimp also has 4 plans. Let’s see the pricing of each plan based on the number of subscribers.
| Plan Name | Price / Month | Number of Subscribers Per Month |
| Free | $0 | 2000 |
| Essential | $10 | 500 |
| Standard | $15 | 500 |
| Premium | $312 | 10,000 |
Mailchimp is also popular for its entry-level free plan that allows you to send emails to 2000 subscribers. But it comes with several limitations like you can’t send transactional emails.
8. ConvertKit
ConvertKit is another popular email marketing tool specially designed for bloggers and other content creators.
It comes with an easy-to-use email designer having clean formatting options and quick content options. Beautiful email templates are waiting to be used. There is a lot of well-designed free landing page template available to boost conversion.
ConvertKit recently launched the Commerce feature that allows users to sell digital products and services with hosted landing pages. You don’t need to have an eCommerce website for this. Just add your product details, upload photos, and design your product page and you are ready to sell. You can sell ebooks, online courses, newsletter subscriptions, PDFs, documentaries, videos, and albums using this feature.
Other features of ConvertKit include sign-up forms, third-party tools integration, email marketing automation tools, etc. ConvertKit tracks all the major email metrics in their software when it comes to reporting and analytics features. You can see total emails sent, bounce, opens, clicks, A/B testing outcomes, etc.
ConvertKit Pricing
ConvertKit has been offering paid plans for years. Now they have added a free plan for users having less than 1000 subscribers. Currently, ConvertKit has 3 plans including the free one.
- Free: With the free plan, you can send unlimited emails to up to 1000 subscribers. This plan includes unlimited landing pages & forms, sending email broadcasts, selling digital products & subscriptions, email support, and more.
- Creator: With the Creator plan, you would get all the features in the Free plan. Additional features include free migration from another tool, automated funnels & sequences, etc. This plan costs $29 per month for 1000 subscribers.
- Creator Pro: With the Creator Pro plan, you would get access to all the features available in ConvertKit. This plan costs $59 per month for 1000 subscribers.
You can use the slider present at the top of the page to select the number of subscribers. The pricing of plans would be adjusted accordingly.
9. Aweber
Aweber is one of the oldest members in the email marketing space. Now the company is serving more than 100,000 individuals and businesses worldwide.
Creating emails with a drag-and-drop email builder is easy and hustle-free. Use beautifully crafted email templates to create conversion-oriented emails. The landing page provides a great way to drive traffic and generate conversion. There is a visual landing page builder and professionally designed templates to create stunning pages.
Aweber offers plenty of email marketing automation functionality. Use the drag-and-drop automation builder to set up complete email automation sequences and email funnels. Aweber pre-made the mostly used email automation sequences for you. Choose one of them, tweak it according to your need, and start sending emails.
You can automatically trigger emails using the autoresponder feature by either time or user actions. This tool comes with an impressive analytics dashboard that tracks all the must-have email metrics. If you want to check important data on the go, the Aweber Stats app is available for Android and iOS.
Aweber Pricing
AWeber has a pretty straightforward pricing structure. The price is based on the number of subscribers in your email list. There is only one paid plan and you can access all the features in it.
Here is the pricing based on the number of subscribers with annual billing.
- 0 to 500 subscribers: $19 per month
- 501 to 2,500 subscribers: $29 per month
- 2,501 to 5,000 subscribers: $49 per month
- 5,001 to 10,000 subscribers: $69 per month
- 10,001 to 25,000 subscribers: $149 per month
Do you have more than 25,000 subscribers on your email list? Then contact the Aweber sales team and they will decide the custom pricing for you.
10. Drip
Drip is a popular platform for eCommerce companies. This tool mainly focuses on automation and funnels. In addition to that, you would get all the necessary features of email marketing.
This software comes with a visual builder and text/HTML builder to create an email. Use pre-designed templates and start building your emails. All the email designs are mobile-friendly and automatically adjusted based on the screen size.
Drip has advanced automation features to send triggered emails in response to subscribers’ actions. There are also many personalization and segmentation options available in Drip.
This tool allows you to create a beautiful form to grow an email list. Design your forms visually and see the live preview. You can set display rules to control the form’s appearance. Head to the reporting section to check various reports and email campaign performance.
Drip Pricing
Drip has only one plan and you can enjoy all the features in it. Please note that Drip is not a cheaper email marketing tool. The only plan costs $19 per month and you can send unlimited emails to 500 subscribers. If you have a list of 10K contacts, then it would cost you $154 per month.
This software comes with a 14-day free trial. You can only send 500 emails per month to a list size of 0-500 subscribers. No credit card is required to sign up for this.
11. Omnisend
OmniSend is an all-in-one marketing platform built for eCommerce sites. Using this marketing automation feature, you can personalize your emails with customer data, segmentation, campaign engagement, customer lifecycle, and shopping behavior.
Now, this software is the backbone of over 50K online businesses. Create professional emails using Omnisend’s robust email builder. There is a library of templates containing stunning email designs. You can easily customize them and give them your personalized touch. Some additional features include web push notifications, pop-up and sign-up forms, A/B testing, Facebook and Google retargeting, etc.
OmniSend comes with advanced email and SMS marketing automation features to generate sales on autopilot. Use pre-built automation templates to set up your workflows. Smart segmentation features are there to create a separate email list and send hyper-personalized emails.
One of the advanced sections of this tool is customer intelligence. This section allows you to check endless customer data and uncover targeting opportunities. Omnisend’s powerful algorithms keep track of everything. You can check customer lifecycle stages, retention analytics, buying preferences, etc.
OmniSend Pricing
OmniSend has 4 plans including a free one. With the Free plan, you can send up to 15,000 emails per month. For a 1000 subscribers email list, the pricing of paid plans is as follows:
- Standard Plan: $20 per month
- Pro Plan: $99 per month
- Enterprise Plan: Custom pricing based on your email list size
12. Benchmark Email
Benchmark Email is another popular email marketing tool for businesses. It was founded in 2004 and consistently delivers the best services. It is a good solution for inexperienced email marketers who have never put their hands on email marketing services before.
Like other tools, Benchmark Email also has a drag-and-drop email builder. It offers a good selection of pre-designed email templates. If you want some more customizable options, then easy to use HTML code editor is here. Get a live preview with every code line and check how it looks on different devices.
Email automation is also available in this tool. Some conversion-focused autoresponder templates are available with unlimited modification. Whether you are creating email automation for the welcome series or abandoned cart, the whole process would be visual and seamless.
Benchmark Email lets you know new features in the form of in-app pop-up messages. This can be a helpful feature for people who have never used email marketing software before. Some other features include a landing page, sign-up forms, A/B testing, integrations, etc.
Benchmark Email Pricing
Benchmark Email has a free plan and 2 paid plans.
- Free: The free plan comes with all the necessary features and basic marketing automation. This plan allows you to send up to 250 emails per month.
- Pro: With the Pro plan, you can send unlimited emails to a defined number of subscribers. You would get some advanced features to boost email marketing campaigns. The prices are as follows:
| Subscribers | Price (Monthly) |
|---|---|
| Up to 500 contacts | $15 |
| 600 to 1,000 contacts | $23 |
| 1,001 to 2,500 contacts | $35 |
| 2,501 to 5,000 contacts | $58 |
| 5,001 to 10,000 contacts | $89 |
| 10,001 to 15,000 contacts | $118 |
- Enterprise: The enterprise plan best fits businesses having a huge contacts list. This plan comes with features like white labeling, a dedicated IP address, and priority support. You will have to contact the customer support team to know the pricing.
Benchmark Email also provides some add-ons. You can buy them for either a monthly cost or a flat fee.
Benefits of Email Marketing Tools
There are endless benefits to using an email marketing tool. Let’s put some light on some of the major advantages.
- Email marketing software is the most productive and probably cost-effective marketing solution.
- Create beautiful-looking emails using built-in templates.
- Automated workflow with less human interaction.
- Complete control over your audience with stability.
- Detailed analytics dashboard with a mountain of data.
- Wide range of personalization and segmentation options.
- Helps you to create a passive income source by sending automated email campaigns
- Integrate sign-up forms and pop-ups on your website to get more email subscribers.
- Allows you to integrate third-party apps and services.
- Send thousands of emails in a few clicks.
- Boost email campaigns for better conversions.
Conclusion
So these are some of the best email marketing tools you can use. Selecting email marketing software can be challenging as it plays a vital role in an online business.
Sending bulk emails was never easier and simpler. Email marketing tools have revolutionized the game and made life easier for marketers. Choose one of the above tools and skyrocket your email marketing campaigns.