21 Best SERP Tracking Tools In 2024 (Free & Paid)

With the constant changes in search engine algorithms, it’s imperative for businesses and SEO professionals to monitor their keyword rankings in order to maintain and improve their online visibility.

Keyword research is a crucial step in SEO, and it’s important to choose the right keywords to target before publishing any content.

Once the keywords have been added to the article and optimized for search engines, it’s time to track the search engine rankings.

This can be a tedious and time-consuming process, but using SERP tracking tools can make it much easier.

However, with so many options available, it can be difficult to choose the right tool.

image serp tracking tools

That’s why in this article, we will be exploring some of the best SERP tracking tools that can help you keep track of your website’s rankings, monitor the competition, and make informed decisions about your SEO strategy.

Don’t let frustration get the best of you – keep track of your SERP positions and optimize your website for success in search results.

Get started now!

What is SERP Tracking?

The SERP (Search Engine Results Page) is a page that displays search results for a specific query. It can include organic results, PPC ads, featured snippets, FAQs, knowledge graphs, and video results.

Google’s algorithm decides what to show, though a few ranking factors have been confirmed.

To check a website’s ranking position for a specific keyword, a SERP keyword tracker can be used. This tool allows for easy analysis of a website’s position and makes monitoring it more manageable.

Importance of Keyword Rank Tracking Tools

Tracking your keywords regularly is one of the best practices to measure SEO success. Working hard but not getting the results you deserve? You might be working hard in the wrong direction and SERP analysis can help you.

You are not the only one to rank in the top spot. So keyword tracking shows the current position of your webpage. In addition to that keyword rank tracking has several benefits. Let’s discuss some of them in detail.

Check Your Website’s Keywords Performance

You might have put heavy effort into SEO. But how can you measure the output of your efforts? The simple solution can be a website’s keyword performance tracking.

These free SERP rank checker tools search hundreds of pages for a query. It saves hundreds of man-hours by automating the task. Google plays with the position to know the user interaction on a search result. But your aim should be the top 10 positions of Google search results.

A sudden drop in position can lead to less traffic. If you are ranking on the 35 positions for a keyword, no one is going to click on the search result. So you need to take action accordingly to improve your rank.

Track Your Competitor’s Progress

You can consider Google SERP positions as a race and everyone wants to be placed between 0-10 (Most people consider featured snippets as position 0).

To be honest you are not the only website trying to rank for a keyword. Hundreds of websites put heavy effort into getting the top 10 spots in search results.

SERP rank tracking tools allow you to keep track of competitors. If you are not aware of competitors then SERP analysis will show you all of them. A simple search against a keyword can show the competitor’s list also. But you can’t track their positions without a tool.

Thousands of search results won’t get any clicks because no one wants to visit deeper. Keyword tracking tools let you know the current position of your webpage against a query.

Your competitors might have used new techniques for higher ranking. Visit their websites and try to understand what they are doing. You can replicate the same and boost traffic to your website.

Hunt For New Opportunities

SERP features are dynamic. If you are a regular Google search user, then you have noticed a few changes to search engine results pages (SERPs) over the years. The days are gone when search engines provide a list of hyperlinks against your query.

Now SERPs are ornamented with a lot more sophisticated features, including featured snippets, knowledge graphs, questions, answers, images, and videos. Moreover, keywords with local search intent are pulling Google My Business listings.

Google’s mature algorithms have the capability to understand what you’re looking for. SERP position tools help you to find new opportunities with the changing feature. It will help you to stay ahead of competitors with a perfect optimization process.

If a search query is pulling featured snippet, or site links (additional links that shows below the main URL), you can optimize your pages for these things. It becomes easier to create new strategies that will let you compete with other websites.

Algorithm Update Diagnostics

Every website is using search engine optimization techniques to increase page rank. The position of web pages in the SERP is defined by Google’s sophisticated algorithm. The search engine giant wants to show the best results.

So the algorithm needs to be updated at regular intervals. You can say that the update is pushed every day whether it is major or minor. It is also Google’s response to spammers who find loopholes in the algorithm. The ultimate goal is to make sure that the searchers are getting the best experience possible.

Some update is responsible for keyword position down. You can easily track them using free SERP tracking tools. If your rankings have changed due to an algorithm update, you need to shoot out it. Do things in an ethical way and Google will definitely reward your hard work & efforts.

Increase Your Revenue

The digital space is getting increasingly competitive. Grabbing organic traffic is tougher than ever with the presence of over two billion websites online. But there are no definite limitations on how much traffic you can get.

Checking keyword positions in search results can give you insight. As organic traffic doesn’t cost anything, you can focus on search engine optimization (SEO) techniques to increase the number. If you can fine-tune your organic SEO, then it saves thousands of dollars that may spend on paid advertising. SEO can attract the same visitors you want to your website.

As people are searching for products or services, the intention is already defined. Driving high-intent and targeted visitors to your website organically can lead to more sales/conversions. More sales/conversion means more revenue. Your pages should be optimized for converting visitors into customers.

List of Best SERP Tracking Tools (Free & Paid)

There are hundreds of tools that promised to show accurate positions of keywords. But I have done some research and gone through a lot of tools.

Here is the list of some of the best and our personally recommended rank tracking tools. We will discuss the free & paid SERP tracking tools here.

1. AccuRanker (Best For SEO Professionals & Agencies)

Accuranker serp tracking tools

AccuRanker is another feature-packed keyword position checker. The first thing you would notice after entering the tool is its simplicity.

This tool is promised to be user-friendly and all levels of people can use it.

As you know every tool only monitors keyword ranking on Google SERP. But the special thing about AccuRanker is, it can monitor keyword ranking in Yandex (a popular search engine in Russia), Baidu (a popular search engine in China), and Bing search.

You would find very few tools that provide monitoring support for other search engines to expect Google.

accuranker add keywords track on mobile serp tracking tools

Once you enter a domain it shows you various stats like:

  • historic data ( that shows changes in the ranking of keywords over time)
  • SERP features and snapshots,
  • Regular rank tracking (Daily update every 24 hours)
  • On-demand ranking updates, etc.
Track competitor ranks serp tracking tools

AccuRanker is a data-centric keyword rank tracker tool that allows many 3rd party service integration such as Google Search Console, Google Analytics, Google Sheets, Google Data Studio, Databox, Adobe Analytics, etc.

Accuranker Pricing:

AccuRanker is a paid tool. The plan costs $99.00 per month with a yearly subscription. You can customize your plan based on keyword tracking. This seems very pricy for a dedicated keyword position-checking tool.

2. SEMRush: All-In-One SEO Tool

SEMRush SERP Tracking Tool

SEMRush is one of the best SERP tracking tools. As we all know, SEMrush is an all-in-one SEO toolset for SEOs, Bloggers, and Marketing Professionals.

You can use SEMRush for:

  • Domain Analysis
  • Keyword Research
  • Backlink Analysis
  • Site Audit

So there is no surprise that you can use SEMrush for position tracking.

To get the keyword positions,

You can enter your website/blog URL or the exact URL of a blog post. It will show you various stats among currently ranking keywords.

To test this feature I entered Backlinko.com. Here’s what I got.

keyword rank tracking tools

As you can see in the image, SEMRush returned various SEO stats with Top organic keywords and organic position distribution on Google SERP. Click on the view full report to expand the list.

Once you expand the list, you would get a detailed analysis. According to your ranking keyword based on countries, you can tab the results.

SEMrush also allows you to add specific keywords to the project and start tracking their positions.

Add keyword for tracking serp tracking tools

All you have to do is add keywords to the project and it will start monitoring keywords. You can add keywords manually, import from a file, import from the campaign, and google analytics.

SeMrush rank tracking tool serp tracking tools

SEMrush can track up to 500 keywords with SEMrush Pro Plan [daily updates] and you will be notified if there are sudden changes in keyword position.

SEMrush Pricing:

SEMRush is a paid tool and the plans start from $99.95 per month and go up to $399.95 per month. But you can get SEMrush Guru Plan for free.

3. SERPWatcher By Mangools (Tool Dedicated To Rank Tracking)

SERPWatcher serp tracking tools

Mangools earned a good reputation a few times in this competitive space of SEO. One of the popular keyword research tools under this is KWFinder.

I have already done the KWFinder review and you should check that one too. In that article, I have demonstrated how to get a free 10 days trial instantly.

As you know Mangools is a combination of 5 tools, and SERPWatcher is one of them.

This tool offers effective SERP tracking and focused on the effective crawling of SERP results.

Mangools tools are known for their attractive UI. So you would find the same thing on SERPWatcher as well.

rank tracking tool SERPWatcher

Once you created an account in Mangools, visit https://app.serpwatcher.com and start the setup of new tracking like.

Enter the domain name you want to track, choose a location (you can choose a country or a city), and select whether you want to track the search result of desktop devices or mobile devices.

SERPwatch rank tracking setup serp tracking tools

As you can see there is an option named add from KWFinder. Using this option, you can simply import keywords from KWFinder.

Also, SERPWatch provides an option to add keywords manually that you want to track.

SERPwatch manuall keywod tracking serp tracking tools

Once you have done all the steps and clicked start tracking, then you would get a message saying the tracking was created. This says the data would be available in 30 minutes but you would get the stats in less than 1 minute.

SERPWatcher rank tracking started serp tracking tools

Once the tool crawled every keyword, it shows a list of stats. This tool track keyword every 24 hours so that you would get an accurate monitoring report.

Another option I found interesting is the ability to share the report. If you are working on a client project then you can directly share the report with them.

SERPWatcher Pricing:

The Mangools Basic plan costs $29.90 per month with a yearly subscription. This includes SERPWatcher with 4 other tools.

4. Ahrefs: Monitor Google Ranking

Ahrefs Rank Tracker serp tracking tools

As we know Ahrefs is the most advanced all-in-one SEO tool in the market. This tool can be used for various SEO tasks like backlink analysis, keyword research, SEO site audit, etc.

They have a feature named Rank Tracker that helps you to monitor your keyword rankings over time. This feature lets you monitor your Google rankings on desktop and mobile devices across 170 countries.

rank tracking tool: Ahrefs

To start this process, just put a list of keywords you want to monitor, add multiple countries per keyword and also add your competitors’ URLs.

This tool also allows you to import keywords. After adding all these things, Ahrefs will start analyzing and tracking data. You can set a time so that the tool will send you regular updates.

This will show you stats like:

  • Average position
  • Progress over time,
  • Percentage of clicks from organic search visitors
  • Position distribution etc.

In addition to that, it shows tons of stats to explore.

Ahrefs Pricing:

Ahrefs is a paid tool and the plans start from $99 per month. You can start with the 7-day trial at $7.

5. Moz Rank Tracker

Moz Pro serp tracking tools

Moz has a high reputation and fame in the SEO industry having a legacy of many years. There are various tools and features concentrated inside it.

Moz is also another pro-level SERP tracking tool. It provides almost the same features as you can get in other premium SEO tools like Ahrefs, SEMRush, etc.

First, create an account on Moz and purchase a plan. You may get some initial uses for free where you can test this option as well.

After login visit to ranking keyword section under the keyword research option. Otherwise, you can directly visit the option here.

To test the SERP tracking feature, I entered the Neilpatel.com domain. Here’s how I entered the domain with other options.

keyword rank tr6 serp tracking tools

After entering the above details press the Analyse button to start the process. It takes a few seconds and returned the following result.

keyword rank tr7 serp tracking tools

As you can see in the image, Moz returned 300,000 ranking keywords from the Neilpatel.com domain. You can measure the capability of this tool from the number.

It shows the keyword, current ranking position, URL of the post that is ranking on that spot, keyword difficulty, average monthly search volume, etc. You can click on each keyword to get additional SEO stats.

In this case, the tool is showing 6000 total pages I have to scroll to view all the ranking keywords. Instead of that, I can export the result and analyze them for a week. Simply click the Export CSV option and a downloadable file will be ready for you containing all the keywords.

Moz Pricing:

Moz is a paid tool where you would get all the features including rank tracking. The base plan costs $129.00 with a yearly subscription.

6. Advanced Web Ranking (Best For Desktop, Mobile & Local Rank Tracking)

Advanced web ranking tool serp tracking tools

Advanced Web Ranking is also another web-based tool for keyword position tracking. Using this tool you can automate the process of monitoring keywords on various pages of SERP.

There are also flexible options to monitor and set the frequency. Set between daily or weekly as your requirement. They also provide an on-demand ranking feature where you will get a full report within one hour.

This tool also provides all the necessary data like the current keyword position, progress over time, mobile and desktop visibility, etc.

Advanced Web Ranking Pricing:

Advanced Web Ranking is a paid tool and they have 4 plans. The base plan costs $44 per month with a yearly subscription.

7. SpyFu: Track Competitors Ranking Keywords

SpyFu serp tracking tools

SpyFu is also a popular tool in the SEO industry. It is a web-based all-in-one SEO tool. From keyword research to PPC research, you can perform various tasks of SEO. In addition to that, the tool also has a feature to track keywords.

At the time of reviewing SpyFu, I also found some more interesting features. You can check them on the SpyFu review post.

The tracking feature allows you to track the keyword of your site as well as the competitor’s site. You can enter the domain through add projects and start tracking the regular activities.

Spyfu rank tracking serp tracking tools

If your site ranked higher for a new keyword that has not got the position before, then this tool will send an email and let you know. Similarly, if any of your pages or keyword lost ranking then it also sends you a notification.

SpyFu Pricing:

SpyFu is a paid tool. The Basic plan costs $33.90 per month with a yearly subscription.

8. Ubersuggest: Cheapest SERP Tracking Solution

ubersuggest rank tracking

Ubersuggest is a well-known SEO tool from world-famous SEO expert Neil Patel. It is an all-in-one SEO tool which means it contains a lot of features.

This tool was free and you can use it right away. But now they have added some plans as well with limited free uses.

In the initial days, Ubersuggest is known as a keyword research tool only. Now the tool has grown a lot and contains almost all the same features as in paid tools like SEMRush, Ahrefs, Moz, etc.

Ubersuggest is also an effective tool for SERP tracking. Sign in with your Google account and you can get additional features like daily rank tracking, personalized SEO suggestions, etc.

Once you log in to your Ubersuggest, each site you add to the dashboard will automatically track the keyword rankings. This tool can track keywords on both desktop and mobile devices.

If you want to monitor any specific keywords, then all you have to do is click Add Keywords. You can track the keyword rankings in any country, city, or region.

Once the tool crawls all the SERPs for the entered keywords, it would show you various stats. This includes the keyword’s current position, ranking up or down, ranking over time graph, the search volume of that keyword, etc.

9. SEOmonitor (Best Agency Rank Tracking Tool)

SEOmonitor serp tracking tools

SEOmonitor is another SEO tool widely used by agencies. It’s a great tool for individual keyword monitoring and also allows tracking keyword groups in a campaign format.

As SEO agencies handle multiple projects simultaneously, the tool should provide multi-user access. Fortunately, SEOmoniter is aimed at agencies and provides unlimited simultaneous access and API calls.

Once you enter the domain name, keywords, and location the tool would show you various stats. It shows some important stats like the keyword’s current ranking position, progress over time, the search volume of the keyword, etc.

SEOmonitor keyword tracking serp tracking tools

SEOmonitor Pricing:

SEOmonitor is a very pricy tool as compared to the other tools in this list. As it is built for agencies so the price should be high. It costs $360 per month.

10. WhatsMySerp

WhatsMySerp free serp tracking tools

WhatsMySerp is a popular SERP keyword tracker that helps users accurately check their SEO results. To maintain relevancy and accuracy this tool automatically update the data regularly. You can see the last updated time of a keyword.

This tool allows you to check the top 100 Google search results for single or multiple keywords. Just enter the desired keyword, choose Google search location, and select device. If you are running a business locally, this tool tracks local searches for various reasons.

WhatsMySerp Pricing:

You can create a free account on WhatsMySerp to enjoy additional features like daily rank updates, ranking history, etc. The free version allows you to search ten keywords per day.

The Premium plan costs $4.99 per month and you can track 25 keywords. For 1000 keywords tracking the price would be $59.99 per month.

11. SpySERP

SpySERP website

Research the performance of your keywords in search engines using the SpySERP tool. The real-time crawling technique shows keyword positions accurately. Maximize your conversion by driving targeted traffic.

You can view website performance on top search engines like Google, Bing, Yandex, Yahoo, etc. The location selection option is also there for getting local search results. If you see a lower position of a keyword you should use effective strategies to improve it.

The comparison feature allows you to analyze pages in different search engines and devices. Export SERP search results to CSV format for additional analysis. You can analyze up to 100 Google search results for a keyword.

SpySERP Pricing:

SpySERP is an affordable tool charged based on the number of projects and keywords. The plan starts from $7.2 per month with 1000 keyword lookups. 

12. SEObility

SEObility website

SEObility is an all-in-one SEO tool to boost your website traffic. Using this software you can do things like website audit, crawling, rank tracking, backlink analysis, redirect checker, etc.

If you are not monitoring the keyword performance regularly, you can’t measure the SEO efforts. SEObility offers a free tool to check the current ranking position of a keyword in Google search.

You can see location-specific results as well as mobile or desktop rankings. The keyword rank monitoring feature keeps an eye on the desired keywords and sends timely reports. The on-site audit feature lets you check the complete website. Then you would get on-page optimization suggestions.

SEObility Pricing:

The free plan has many limitations including 10 keyword monitoring. Premium plans start from $50 per month with 300 keyword rank tracking. In addition to that, you would get many other SEO tools. It will check your website for SEO errors.

13. Thruuu

Thruuu website

Thruuu is the best tool for checking keyword positions on Google search results. If you want to get more traffic and a better ranking then Thruuu can help. It provides comprehensive insights into your competitors.

Thanks to the keyword rank-checking feature that allows you to gauge how the website is performing. You can select a country if you are targeting a specific country. There is also an option to choose a search engine.

One of the cool features is the SERP stats report. It shows some suggestions why these pages are on the first page of Google. You can keyword frequency, title suggestions, related search terms, etc. Adding these things to your content can make it more authoritative.

Thruuu Pricing:

Thruuu suggests you create a free account to access more features. It breaks down the SERP results and shows insights like word count, number of images on the page, number of internal/external links, page type, keyword frequency, etc.

14. SearchEngineReports

Searchenginereports website

Searchenginereports is another robust tool for checking keyword positions in search results. This tool shows up to 100 results for a given keyword.

It is the best tool that gives marketing professionals and small business owners a detailed overview of search engine rankings.

This tool lets you improve the website’s SEO strategy and take keywords to the next level. You can check the latest ranking position by entering a URL or keyword. This tool allows you to check keyword positions for different locations.

You can easily track your exact keyword positions with Searchenginereport’s accurate Google rank checker. If you see the keyword performance is less in the search result, optimizing pages can boost the ranking.

SearchEngineReports Pricing:

This tool doesn’t take a penny for showing the results. All the features are free and you can search for unlimited keywords.

15. SERP Robot

SERP Robot website

SERP Robot is a free keyword rank-tracking tool that comes with many features. This tool shows the results of your SEO efforts and the current ranking position of a keyword.

If you want to improve your organic traffic, then SERP Robot tracking software is a good fit for you. Just enter your domain name, and choose region, device, and keywords. It lets your search up to 5 keywords position simultaneously.

The simple user interface provides a detailed overview of all keywords positions in a few clicks. This information can help you to boost your blog post rankings.

SERP Robot Pricing:

SERP Robot can be used as a free tool. However signup for a paid plan to get extra features. It is quite affordable compared to other SERP trackers.

One SerpBot can perform 300 searches per day and costs $4.99 per month. According to your requirement, choose the number of SerpBot.

16. Link Assistant

Link Assistant website

Link Assistant is a very popular tool for accurate keyword research and position tracking. You need to install this software on your PC/Mac. The company is claiming to have over 2 million users worldwide.

Link Assistant is an essential tool to know where your website is ranking for any keyword. Whether you are scanning keywords in the top 50 or 500 search results this tool got you covered.

Checking search positions manually is a time-consuming job and can be hectic.

Link Assistant makes things easier.

The keyword position monitoring feature is very interesting. Keep your eyes on the average keyword ranking position and visibility score. When any keyword goes down the tool will send instant notifications.

This software integrated all your favorite keyword research tools in one place. You can analyze hundreds of keywords with important metrics like difficulty, search volume, etc.

Link Assistant Pricing:

Link Assistant allows you to use the tool for free. If you want more features with white-label options then switch to a paid plan.

The Rank Tracker Professional plan costs $149 per year. It comes with professional support and unlimited access to training materials.

17. Serp Surf

Serp Surf website

Serp Surf is a great tool for people who want to rank their web pages on the Google search engine result page. This free SERP checker accurately measures the current ranking positions of keywords with other competitors’ listings.

Keywords plays important role in website ranking and regular monitoring is advised. Enter your domain name, location, device, and keywords, and the data will be displayed. You can insert up to 5 keywords and check the SERP positions.

Your best-ranking keywords can drop when the algorithm update is pushed. So this SERP checker will let you know if modifications are needed on the website. Most of the searchers won’t visit the second page of search results. So your aim should be the top 10 positions.

SERP Surf Pricing:

SERP Surf is a free SERP checker tool and you don’t have to spend a penny for position tracking.

18. Zutrix

Zutrix website

Zutrix is an AI-powered keyword rank-tracking tool. It offers high accuracy and an easy solution for users. Whether you are a website owner or SEO professional, this SERP checker offers a user-friendly interface for easy analysis.

This Google SERP Checker can easily track the performance of your keywords across all devices and locations. Want to check the current ranking position of your primary keywords? Check what positions your keyword’s associated URLs are appearing on Google.

Zutrix helps marketers to develop new strategies to drive more visitors organically. This tool sends instant notifications, scheduled reporting, and white-label integrations.

Zutrix Pricing:

The free version of Zutrix allows you to search 10 keywords daily. It is affordable compared to other tools. The Starter plan costs $3 per month and allows you to track 50 keywords.

19. Keyword Rank Checker (Small SEO Tools)

keyword rank tr8 serp tracking tools

SmallSEOTools is a popular destination for many free SEO tools. You would get some additional tools like an image resizer, logo maker, etc. They also have a free keyword rank checker tool.

Enter your domain name, preferred search engine, device (desktop, tablet, and mobile), and keywords. You can enter up to 10 keywords. Once you fill in all the fields, click the Check Position button. Then you would get a report like this.

keyword rank tr9 serp tracking tools

As you can see in the image, the tool shows keywords with exact URLs, keyword ranking positions, average monthly search volume, CPC, competition, the total number of search results, and the trend. Click on the trend and you would get the popularity over time graph of that keyword.

This tool is completely free to use with ads. It also doesn’t require a login and you can use the tool directly.

20. Google Rank Checker

google rank checker tool

If you have ever searched for any free SEO tools, then you must come across SEO Review Tools. It houses many SEO features. This is one of the simplest tools that you can find. You can use its SERP tracking features absolutely free. No need to create an account in this tool or log in. You can start using it right away.

Head to the Google Rank Checker tool section using this link. Then select Search Engine from the dropdown list, enter the website URL, and enter keywords. You can enter up to 10 keywords at a time. Once you enter all the details, click on Perform check.

It shows some basic stats like current ranking position, other URLs ranking on the first page, etc. This tool can’t perform much as the above tools. This is a basic tool and free to use.

21. Google Search Console

Google Search Console serp tracking tools

You may have using Google Search Console for a while. Most people know that it is only used to submit a site for crawling and indexing.

You would be surprised to know that the Google Search Console can also be used as a SERP tracking tool.

This is a tool by Google where you can track various keyword rankings in Google search results. It is free to use and no use limit is there.

After adding a new site, verify it and submit a sitemap. Then Google will start crawling your site and track results.

GSC shows the number of search impressions, clicks from the search result, and average position. They have added a lot of new features to the platform also.

Google search console rank tracking serp tracking tools

You can get the report of the page ranking in which keywords. There are also a lot of filter options where you can analyze individual reports. One thing to consider here is the average position of keywords.

Although the tool shows the data from 2-3 days ago, you can get the idea. Select a post URL for which you want to track the keywords ranking. Then GSC shows you all the keywords getting impressions and clicks from the search results.


So these are some of the best SERP tracking tools for SEO professionals and bloggers. Instead of writing content, publishing, & repeating the same again and again, you need to focus on tracking them.

Tracking keyword positions manually would take a lot of time and effort. So you can use the above tools to get effective results.

If you are using any other rank-tracking tool and want to recommend others then feel free to reply and let them know about the tool.

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