5 Best Unbounce Alternatives of 2024 (For Better Conversion)

A landing page can either help or hurt your online business. If you have a good landing page-building tool, it will make half the work easier. This article reviews 5 Unbounce alternatives (landing page apps), including our top 3 picks that are:

Best Overall
Instapage icon blue Unbounce Alternative

Instapage

With its powerful drag-and-drop editor and wide range of templates, Instapage is one of the leading landing page builders on the market today. It’s easy to create high-converting landing pages for your business.

And with its built-in A/B testing and analytics, you can constantly improve your conversions.

Read review →

Pocket-Friendly Option
Swipe Pages Logo

Swipe Pages

If you’re looking for a budget-friendly landing page builder that does not compromise on the quality of its features, then Swipe Pages is the tool for you.

With Swipe Pages, you can create beautiful landing pages without having to hire a professional designer and without writing even a single piece of code. Focus on what matters, with Swipe Pages.

Read review →

Ideal For Lead Capturing
Leadpages Graphicmark Purple Unbounce Alternative

Leadpages

With a user-friendly drag-and-drop editor, a huge library of templates and layout options, and built-in features like A/B testing & Lead capture, Leadpages is a great tool for creating high-converting landing pages.

It is one of the most popular landing page builders on the market. And for too many good reasons.

Read review →

Unbounce is great and after using it for quite a significant period, I’m confident enough to say that it’s a decent landing page tool in the market.

It has helped many marketers:

  • Optimize their ad spending through highly converting pages.
  • Increase conversions on their sites.
  • And most importantly, reduce their cost per lead.

That being said, as good as Unbounce is, it might not be the right tool for everyone due to its price and features.

Additionally, in the world of rapid enhancement in technology, no matter how great a product or software is, it is just a matter of time till it is replaced by some other better tool.

In this article, I’ll be discussing the 5 best Unbounce alternatives that are great in what they do, and most importantly – they will save you from emptying your wallet.

Why Use An Alternative To Unbounce?

There are a lot of reasons why you may be looking for a substitute for Unbounce. Some of these reasons might be:

  • You want to find a cheaper alternative.
  • The features offered by Unbounce do not suit your requirements.
  • You think that there might be a better tool out there that offers more features than Unbounce at a cheaper price (Hint: it’s true).
  • You’re simply curious and want to know what other options are available in the market.

Whatever the reason is, you’ve come to the right place.

Let’s get started.

1. Instapage (Best Unbounce Alternative)

Best Overall Landing Page Builder

Instapage beating Unbounce 82% of the time in G2 reviews is not the only reason to switch to Instapage (source).

Instapage

With its sophisticated page builder, you can quickly create beautiful and high-converting landing pages without any design experience.

And if you need help, their concierge onboarding service will get you set up with a campaign-specific landing page in no time.

Instapage also offers some very necessary features, like A/B testing at the page level, automatic page versioning, and dynamic text replacement.

Instapage has a feature named Instablocks that lets you save entire sections of your landing pages so you can quickly add them to future pages. This is an excellent way to maintain design consistency while also speeding up the design process.

Instablocks

And if your website uses AMP pages, you can create AMP-optimized landing pages with Instapage to improve your mobile conversion rates.

AMP pages support in Instapage

Key Features

  • WYSIWYG Page Builder
  • A/B Testing
  • Instablocks
  • Dynamic Text Replacement
  • Integrations with third-party tools (like HubSpot, Zapier, etc)

User Interface

Instapage user interface

Instapage is extremely easy to use. It’s one of the main reasons why people choose it over Unbounce.

The user interface is very visual, which makes it easy to see what your changes will look like without having to publish the page first. There’s also a drag-and-drop interface that makes it easy to add new elements to your pages.

And with countless templates ready to be used, you can create a professional-looking landing page in minutes (plus over 500 custom layouts to choose from).

What’s more, they have a built-in collaboration tool that makes it easy for you to work with your team on landing page creation.

What Do I like About Instapage?

  • Instapage is so easy to use that you’ll never feel like writing a single piece of code to craft breathtaking landing pages that truly convert traffic and money (an awesome no-code page builder with easy navigation).
  • There are a lot of customization options available with the help of which you can create unique pages for your brand or company, and if you want, you can also use their amazing page templates.

What Do I Dislike About Instapage?

  • They do offer a mobile and desktop view while previewing landing pages. They should also include the tablet/iPad view.

Pricing

InstaPage pricing 2023 Unbounce Alternative

Instapage offers a 14-day free trial. Their Building plan costs $199/month when billed annually and $2999/month when billed monthly.

2. Swipe Pages (Affordable Alternative To Unbounce)

Low-Priced Beautiful UI landing Page Builder

Swipe Pages

Swipe Pages is an all-in-one landing page builder with built-in features for e-commerce too.

For instance, you can, with Swipe Pages, create your product catalogs, create coupons for your products/services, set up an effortless payment, and a lot more.

Setting payments and more in Swipe Pages

Their Global Blocks allow you to, either by using any of their templates or your own, create your pages in a very short time. You can use these blocks on any number of pages, and they will save you precious time.

Global blocks in Swipe Pages

You can also easily connect your domain name to Swipe Pages and have a professional website in no time.

That’s not even 30% of what Swipe Pages can do. If you’re not satisfied with the fonts they have and want to use something of your own (like Garamond which Steve Jobs first used while introducing Macintosh) you can upload your fonts.

Upload custom fonts in Swipe Pages

Key Features

  • All-in-one landing page builder with eCommerce features
  • Easily create product catalogs, coupons, and payment pages
  • Global Blocks to create pages quickly
  • Hundreds of templates and layout options
  • Upload your own fonts

User Interface

User interface of Swipe Pages

Swipe Pages is stupidly simple to use. It’s one of those rare tools where you don’t need any help getting started.

Just choose a template, start adding your content, and you’re done. It’s as simple as that.

And their drag-and-drop editor is very user-friendly as well. You can move any element around on the page, and it’ll snap into place. And to edit any block, you can simply single-click on it, and on the left menu bar, you’ll be able to see and edit the options for that particular block.

What Do I like About Swipe Pages?

  • The first thing I noticed about Swipe Pages is their huge template library. There are over 200+ templates in their library, which is massive.
  • The second thing I like is that their editor is very user-friendly and easy to use. It’s a drag-and-drop editor, which makes it very easy to create beautiful landing pages.
  • They offer a specific option for creating AMP pages optimized for mobile devices. And these pages load very fast. As loading speed is more important now than ever before, this is a great feature to have.

What I Don’t Like About Swipe Pages?

  • While their editor is very user-friendly, it does have a learning curve. And if you want to use some of their more advanced features, it’ll take some time to get used to their interface.

Pricing

Swipe Pages Pricing

Swipe Pages offer a 14-day free trial where you can all of their premium features. You can then choose to upgrade to either of their paid plans:

  • Startup ($39/month)
  • Marketer ($89/month)
  • Agency ($199/month)

3. Leadpages

Powerful Landing Page Builder With A/B Testing & Lead Capture Features

Leadpages

Leadpages is one of the most popular landing page builders on the market today. Leadpages make it easy to create high-converting landing pages that help you capture more leads and close more sales.

And unlike some other landing page builders, Leadpages is easy to use and doesn’t require any coding skills.

Plus, Leadpages integrates with all the major email marketing platforms, so you can easily add new leads to your email list and start building relationships right away.

Leadpages has a feature named Leadmeter which smartly analyses your page and tells you which areas you need to work on to improve your conversion rate.

Leadmeter

It’s like that smart conversion assistant that you always wanted by your side.

They also allow you to create alert bars and pop-ups to capture email addresses and other important information from your visitors without interrupting their experience on your site.

The part about Leadpages that makes me the happiest is their real-time analytics. This feature gives you an in-depth look at how your landing pages are performing so you can make the necessary changes to improve your conversion rate.

Key Features

  • Lead capture
  • A/B testing
  • Real-time analytics
  • Alert bars and pop-ups

User Interface

User interface of Leadpages

Leadpages is a powerful tool for driving conversions, and I’ve found the user experience to be slick and easy to use.

The platform’s visual builder makes it easy to create custom landing pages, and the built-in A/B testing tool ensures that you’re constantly fine-tuning your pages for maximum impact.

In addition, Leadpages integrates with a wide range of popular email marketing platforms, making it easy to add leads to your existing marketing funnel.

Overall, I’ve been very impressed with Leadpages and would recommend it to anyone looking for a conversion-focused landing page builder.

What Do I Like About Leadpages?

  • The built-in A/B testing tool ensures that you’re constantly fine-tuning your pages for maximum impact
  • The platform integrates with a wide range of popular email marketing platforms, making it easy to add leads to your existing marketing funnel
  • Leadpages provides a very solid technical support infrastructure with multiple channels of support including email, phone, and live chat. The Leadpages team is very responsive and quick to help resolve any issues you may have.

What Do I Not Like About Leadpages?

  • The pricing is a bit on the high end, especially for small businesses, no complaints besides that.

Pricing

Leadpages pricing

Leadpages offers a 14-day free trial. You can then choose to upgrade to one of their paid plans:

  • Standard ($49/month)
  • Pro ($99/month)

4. Mailchimp

Email Marketing Cum Landing Page Builder

Mailchimp

If you’re looking for a comprehensive marketing platform that offers more than just landing pages, Mailchimp is a great option.

It’s one of the most popular all-in-one marketing platforms on the market, and for good reason.

With Mailchimp, you can create beautiful landing pages, as well as email campaigns, social ads, and automated workflows.

Plus, it integrates with a wide range of other marketing and sales tools, making it a great option for businesses of all sizes.

Mailchimp integrations

The best thing is their free plan which allows you to access their forms and landing page builders and even collect up to 500 email contacts.

What’s more, you can even create a custom site on Mailchimp without having to code anything. The editing sections are so neat and easily comprehensible. You can add sections and content blocks with a simple click.

Key Features

  • Custom site builder
  • Email marketing
  • Automated workflows
  • Comprehensive reporting
  • Integrates with a wide range of tools

User Interface

Mailchimp user interface

Mailchimp is easy to use, packed with features, and affordable.

But what is the Mailchimp user experience really like?

For starters, the platform is very intuitive and user-friendly. Even if you’ve never used an email marketing platform or a landing page before, you’ll be able to figure out how to use Mailchimp with ease.

The interface is clean and straightforward, and all of the features are clearly labeled. This makes it easy to find what you’re looking for and get started quickly.

What Do I Like About Mailchimp?

  • Mailchimp comes with awesome templates and is very easy to use.
  • Comes with a free plan where you can use almost every necessary feature and collect up to 500 email subscribers.
  • Helps you create visually appealing emails and landing pages, all through easy drag and drop.

What Do I Not Like About Mailchimp?

  • The automation can sometimes get a little confusing to use.
  • More website integration options can be included.
  • They are trying to become the so-called “all-in-one tool” for performing different crucial marketing tasks, and this can intimidate beginners.

Pricing

Mailchimp’s free plan allows you to collect 500 leads and send up to 2500 emails monthly. They have three paid plan options to choose from:

Mailchimp pricing
  1. Essentials (Starts at $9.38/month)
  2. Standard (Starts at $14/month)
  3. Premium (Starts at $280/month)

5. Landingi

Simple Yet Feature-Rich Landing Page Builder

Landingi

Landingi is a powerful marketing platform that helps businesses increase their conversion rate and grow their revenue.

With Landingi, you can create beautiful landing pages that are optimized for conversion, and track your results with real-time analytics.

Landingi also allows you to A/B test your landing pages, so you can constantly improve your results.

Plus, with Landingi’s drag-and-drop editor, creating landing pages is easy and fun. The use cases of Landingi range from lead generation to selling a product or service and much more.

They, just like any tool, offer templates you can use as well as custom HTML/CSS code if you’re feeling more adventurous and want to create something truly unique.

You can even connect Landingi with your go-to analytics tools to better understand how your landing pages are performing.

Key Features

  • A/B testing
  • Custom HTML/CSS editor
  • Drag-and-drop landing page builder
  • Real-time analytics
  • integrations with popular marketing and analytics tools

User Interface

Landingi user interface

From the moment you sign up for Landingi, you can tell that they’re focused on delivering an intuitive and easy-to-use platform.

The interface is clean and uncluttered, and it’s easy to find your way around the various features.

Creating a landing page is a breeze, and you can quickly customize the look and feel to match your brand.

And if you need any help along the way, the customer support team is always on hand to offer assistance. In short, Landingi provides an excellent user experience from start to finish.

What Do I Like About Landingi?

  • A/B testing: A/B testing is essential if you want to optimize your landing pages for conversion. With Landingi, you can easily create and manage your A/B tests, so you can constantly improve your results.
  • Custom HTML/CSS editor: The custom HTML/CSS editor is a great way to create truly unique landing pages. If you’re comfortable coding, you can let your creativity shine with this feature.

What Do I Dislike About Landingi?

  • More customization options would be nice: Landingi offers a lot of customization options, but I’d like to see even more.

Pricing

Landingi pricing

Landingi offers a 14-day free trial. But they do not offer any free plan, like Mailchimp. They have four paid plan options:

  • Core ($35/month)
  • Create ($79/month)
  • Automate ($109/month)
  • Agency ($129/month)

Conclusion

There you have it! These are five of the best Unbounce alternatives on the market today.

Each of these tools has its unique features and pricing plans, so be sure to choose the one that’s right for your business.

After uncovering these 5 awesome alternatives to Unbounce, which one would you like to try first?

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