There are several digital marketing mediums to showcase your product or service. But nothing can be compared to email marketing when it comes to the ROI generated from it.
The number of email users is still growing around the world. So, email isn’t going anywhere soon. It seems dazzling for marketers to jump into the fantasy world.
To start your email marketing campaign you need to have software. There are several softwares available in marketing but nothing can be compared to GetResponse.
In this GetResponse Review post, we would make a detailed analysis of this email marketing software and know what’s best about it. So let’s get started.
What Is GetResponse?
GetResponse is an all-in-one marketing platform that comes with email marketing, CRM, landing pages, funnel builder, and more. It’s one of the best tools that has been around for a while and continues to deliver awesome service.
Building an email list is very easy with GetResponse. Using a drag-and-drop email builder, you can create emails quickly and send them to the entire subscriber list or only a particular segment. GetResponse is a recommended email marketing service for bloggers, an influencer, businesses, full-fledged eCommerce stores, etc.
One of the unique selling points (USP) of this tool is the advanced marketing automation features. It helps you to deliver a personalized experience to users and drive more sales. In addition to that, GetResponse comes with an extensive feature list without the expensive price tag.
Some of the additional features you would get with GetResponse are live chat integration, webinar builder, web push notification, and built-in paid ads creator. All the features are specially crafted for acquiring a new audience and growing your business.
GetResponse has a great portfolio of features. Let’s discuss them.
1. Drag & Drop Email Builder
Creating any type of email is easy with the presence of a drag-and-drop email builder. No need to create an email from scratch as hundreds of templates are waiting for you.
In email marketing, you would have the requirement of designing and sending emails regularly. Instead of designing emails every time, you can create your own branded templates for various purposes and use them frequently.
There is a huge list of pre-designed templates for almost any purpose. You can also use the search feature to find your preferred one quickly. Check out the template library available in GetResponse.
Choose one template and start modification. You have full freedom to make changes and give an awesome look. Click on any block you want to edit and the associated options would be visible. You can see the preview to know how the email would be visible on desktop and mobile devices.
You must have experienced the email autoresponder at least once in your life. Can you remember when you sign up for a service an immediate confirmation email or welcome email hit your inbox? This is an example of an email autoresponder.
Marketers use various autoresponders to streamline the different email campaigns and cut down the manual work. Using the GetResponse autoresponder, you can send automated emails to subscribers.
Here is a quick overlook of the autoresponder dashboard.
Here you would get the same drag-and-drop email builder to design emails. Make sure the click-tracking options are enabled to measure the click-through rate. Tweak the settings to get the most out of it.
Now marketers are using email automation in broader ways. Now you can create autoresponders that trigger emails based on different conditions.
3. Email Analytics
You might have created the best email design and used all the conversion optimization techniques. But how do you know how many subscribers actually open it or take action?
The answer is through the email analytics dashboard. GetResponse comes with a clear dashboard containing all the necessary data. You can see the number of emails sent, click-through rate, open rate, number of conversions, bounce rate, etc.
Here is a quick overview of GetResponse email analytics.
Email marketers can dig deep into more detailed insights and know what’s working. It provides side-by-side comparisons to check which email campaign performing well.
4. Email List Management
You might have a long list of emails with thousands of subscribers. But they can be categorized to help you send various emails to specific segments. Email is counted among the most personal medium to connect with your audience.
You can also manage your email subscribers based on their behavior and area of interest. Putting them into separate lists helps you to send more personalized newsletters and marketing emails.
GetResponse comes with advanced features to search and add subscribers to the right list. You can create any number list and add subscribers based on your plan.
Each email added to the list will be assigned an engagement score. You can also create blacklist rules to stay away from inactive or duplicate emails.
5. Signup Forms
To start email marketing, you need to have subscribers on your list. But how could you invite people to join your newsletter? The solution is signup forms.
GetResponse comes with a visual form builder. No coding experience is needed for creating stunning forms for email capture.
Here is a quick overview of the signup form builder interface.
There is a wide collection of beautifully crafted sign-up form templates. You can find a form for any purpose. Just pick one of them and start modifications.
Once you finish the form creation, it can be easily integrated into any website. It has also a WordPress plugin to fetch the same form on your website.
When people are filling out a signup form themselves, it means they welcome you into their inbox. You just have to send appropriate emails that lead to more opens and clicks.
6. Conversion Funnel Builder
A conversion funnel is a marketing term used in the eCommerce industry. It describes the various stages of a buyer’s journey toward a purchase.
GetResponse comes with a conversion funnel builder feature that allows you to create premium funnels. You would get a drag-and-drop editor and 30 professionally designed ones to get started.
Here you would get additional features like exit-intent popups, sales pages, eCommerce integration, abandoned orders, one-click upsell pages, payment getaway integration, etc.
This feature allows you to map your funnel stages visually. You can create simple opt-in funnels, lead magnet funnels, sales funnels, webinar funnels, and more.
7. Marketing Automation
Email marketing automation has become a vital part of the business. Using this, you can automate various aspects of your marketing and take less human involvement.
GetResponse comes with a visual marketing automation builder. You can create automation that triggers based on a specific action. One of them is segmentation. Brands can segment customers into different groups based on data. It ensures that customers will receive the offers they’re interested in.
Set some rules that trigger an automated email when the user takes a certain action. For example, if a customer added some products to the cart but doesn’t complete the order within a certain time frame, then an automated email will be triggered.
8. Website Builder
In the digital world, a website has become a vital thing for businesses. Make your online presence with the GetResponse website builder. They called it an AI-powered website builder.
There are hundreds of beautifully designed website templates available to get started. You would get a template for any type of website. Select one of these predefined website templates and start modification. Each template comes with a set of relevant website elements for your business.
Here is a quick overview of the website template library. Before using a template, you can see the full-size preview.
No coding skill is required and you can create a stunning website in minutes with the help of drag and drop builder. All the web pages made through this tool are 100% responsive and SEO-friendly.
The website builder is one of the latest features added to the GetResponse features portfolio. A lot of improvements and new functionalities are going to be added to this section as well.
9. Third-Party Services Integration
Third-party services enhance productivity and give easy access. As we have seen, GetResponse comes with a garden of features. It also provides many integrations with business tools like CRM, payment software, social media, E-commerce, and more.
Some of them include WooCommerce, ZeroBounce, Magento, Shopify, WordPress, PayPal, Google Analytics, Interact, and more. You can also submit your software to get featured in the integration directory.
This will enhance customer experience with seamless integrations of apps they are already using. Using these third-party integrations, you can quickly add features and software to your business processes.
10. Live Chat Integration
Live chat has become a vital part of the website. For 41% of consumers, live chat is the top priority when contacting support teams.
Talk to your customers in real-time by integrating GetReponse. Customers want to get in touch with you and the chat feature is best for them. You can add a chat now button or text link to your emails.
GetResponse made it easy to add live chat to a website. A chat widget will be visible with a few lines of code provided by GetResponse. Customize your chat window to match your brand. If you are not available 24/7 you can display working hours.
This tool also allows you to monitor chat performance through a detailed analytics dashboard. Set up notifications for incoming chats so that you would never miss a chat.
11. Web Push Notifications
Web push notifications are clickable pop-up messages that appear on the screen triggered by a website or an app. This type of notification is used for better user engagement.
GetResposnse comes with a website push notifications feature. Marketing is all about converting strangers into customers. Create customized push notifications and bring people back to your website. Using push notifications, you can promote new offers and upcoming discounts.
You can also monitor the performance and see some metrics like delivery rate, impressions, click-through rate, etc. No matter which device customers are using, it will reach them.
12. Landing Pages
Landing pages have become a vital component of online marketing campaigns. A landing page is a specially built page that generates sales or captures leads.
GetResponse comes with an advanced landing page builder. Converts your visitors into leads by creating beautiful landing pages. You would get a drag-and-drop interface to create any type of page. More than 200 beautifully crafted landing pages are waiting for modifications.
Look at the landing page template library available inside GetResponse. You can easily find a perfect template for any need.
If you don’t want to use the built-in templates, then use a blank template and start creating your own design. You would have full freedom to make modifications.
Move elements or add a new one to build a page in minutes. Visual elements can also make a huge difference in landing page engagement and conversion rates. To decorate the page with branding color and call-to-action buttons.
All the pages made by this tool are mobile responsive and SEO-friendly. You can also create multiple versions of a page and run an A/B test. Integrate Google Analytics and track some vital stats like the number of visits, clicks, and conversions.
13. Webinar Builder
Webinars are very important for businesses to generate high-quality leads. Webinar marketing uses online seminars to directly promote products or services to its target audience. As customers interact in real-time, it creates a connection.
GetResposnse comes with an easy-to-use webinar builder software. Using this feature, you can create live webinars and on-demand webinars. You can host unlimited webinars with up to 1,000 live attendees.
The process of creating a webinar is very easy. You have to choose a title, edit some basic settings, register and subscription settings, etc. Here is a quick overlook of GetResponse webinar builder settings.
Once you create a webinar, the joining link would be displayed. You can directly send email invites to your subscribers and share the link on social media channels.
Modern consumers love video content and you can expect higher conversion. To retarget customers, you can use a one-click Facebook Pixel with relevant offers.
14. Paid Ads
Email marketing is one of the best mediums to generate leads and acquire new customers. But paid ads are also the strongest competitor and are used by thousands of marketers.
It will help you get your brand in front of millions of people. It is the best medium to increase your brand awareness and build a successful business. According to Google, search ads can increase brand awareness by 80%.
You would get a paid ads creator inside GetResponse. Some of the trending paid advertisement platforms are Google and Facebook.
According to Wordstream On average, 41% of clicks go to the top 3 paid ads on the search results page. Featuring your paid ads can drive more traffic to your website and drive conversion.
Create appealing ads to promote your business using an easy-to-use ad builder. Access all campaign metrics in one analytics dashboard and check what’s working well.
Support plays a vital role in service. GetResponse knows it and comes with instant support. GetResponse comes with 24/7 best-in-class customer support through live chat and email tickets. This tool has thousands of customers from over 182 countries. So they provide email support in multiple languages.
In addition to that, you would get a dedicated resource center and a regularly updated blog. It contains hundreds of in-depth articles and step-by-step how-to posts.
Marketing Solutions Offered By GetResponse
GetResposponse is a balanced all-in-one marketing platform that has something for each business segment. Some features can be used in any type of business as well. Let’s see what GetResponse offers for each of them.
1. For eCommerce
E-commerce is the fastest-growing industry with the rise of internet penetration. Do you know how many people shop online in 2021? According to a report, over 2.14 billion people (which is about 27.2 percent of the world’s population) worldwide are digital buyers.
That’s a lot of potential customers and enough to rise motivation for any business. GetResponse knows it and comes with dozens of eCommerce-specific features.
Some of them include:
- Landing Page Builder: For creating stunning product pages or special offer pages.
- Live Chat: For directly communicating with customers to guide them or solve queries.
- Web Push Notifications: Send instant notifications to users when a new item arrives or running special offers.
- Automated Abandoned Cart Email: Send an automatic follow-up email to the customer who has added items to the cart but leaves the website without purchasing the items.
2. For Small Business
Check out some of the useful features available inside GetResposne for small businesses.
- Drag & Drop Email Builder: Start your email marketing by creating emails using a simple drag-and-drop email builder.
- Easy-to-use webinar Builder: Engage your audience and drive more leads by creating webinars.
- Website Builder: Create stunning websites with built-in templates and endless modification options.
- Create Signup Forms: Creating stunning sign-up forms for email capture.
3. For Agencies
If you are running a digital agency or handling client projects then GetResponse is also a great tool.
- Email Autoresponders: Cut down manual work and send automated emails to subscribers using an autoresponder.
- Email Segmentation – Segment customers into different groups based on data and send personalized emails.
- Paid Ads Creator: Stay at the top of digital advisements and increase your brand awareness using paid ads creator.
- Visual Marketing Automation Builder: You can create various automation that triggers emails based on a specific action.
- Powerful Email Analytics – Analyse the performance of email marketing campaigns using an analytics dashboard.
4. Other Industries
You might belong to another industry as listed above. But GetResponse has a huge list of features that can be fitted to any industry. Check out all the important features we have listed above.
Why Choose GetResponse Over Other Email Marketing Services?
GetResponse is a powerful marketing tool and comes with several benefits. Let’s discuss some of them.
1. Ease of Use
One of the biggest advantages of GetResponse is its easy-to-use functionalities. If you don’t have any idea about email marketing and the complex process, you can still use this tool easily.
It comes with a drag and drops email builder to visually create stunning emails. Not only email builder, but most of the features equipped inside have easy to use interface.
2. Get More Visitors Using Push Notifications
You don’t have to use another push notification service on your website. GetResposne comes with an advanced web push notification feature. The goal of marketing is to connect a business with customers.
Reach your audience, increase customer engagement, and retarget them using this cool feature. There is no limit on how many notifications you can send. You can also measure the web push notifications performance and check the impression, delivery rate, click-through rate, etc.
3. Customer Support
GetResponse comes with best-in-class 24/7 support. You can contact their support team via live chat or email. With higher plans, you would get dedicated support assistance with phone call support.
We have a very good experience with the service and overall support experience. The chat feature instantly connects to a support agent without putting on a line.
Support agents are also knowledgeable and instantly solve queries. The support is provided in 8 languages to fulfill worldwide audience needs.
4. Smart Automation
GetResponse is known for its smart automation features. You can trigger emails based on certain actions of a user. For example, you can send a welcome email automatically to subscribers who joined your email list.
By automating various aspects of your marketing campaigns, you can cut down the manual work. Using automated sales funnel creator you can automate various heavy-lifting tasks. If you have an eCommerce store and want to implement automation then there are many features.
Send cart abandoned emails to customers and convince them to purchase the items. You can also use smart recommendations to automatically suggest new products based on customers’ past purchases.
5. Lots of Email Templates
GetResposne is known for its easy-to-use drag & drop email builder. But you don’t have to start creating emails as you would get hundreds of templates.
No, what purposes you are going to use the emails, there would be a template for this. Beautifully crafted templates are categorized into different sections so that you can get one quickly.
You can see a preview of what the template looks like before applying. All the template comes with endless modifications and you can give your brand personalized touch.
6. Easy Integrations
As we have seen above, GetResonse has an ocean of features. If you have anything else needed then you can take the help of third-party tools integration.
You can integrate services like WooCommerce, ZeroBounce, Magento, Shopify, WordPress, PayPal, Google Analytics, Interact, and more.
7. Great Email Deliverability
Email deliverability ensures that the software is delivering emails to subscribers’ inboxes. Some research was conducted in the past to check the overall deliverability rate of GetResponse. According to that, this software currently stands at 99%. The sender reputation of GetResponse is very good and that’s why it continuously maintains deliverability.
8. Detailed Analytics
You might have used the best email template and got a huge list of emails. But how do you know that email performance? GetResponse comes with a detailed analytics dashboard.
Here you can monitor email deliverability, bounce rate, number of conversions, and more. You can monitor all the email marketing campaign performances. If you have used A/B testing then check which email is driving more conversions.
GetResponse Plans & Pricing
GetResponse is known for its lowest-cost plans. You would get various important email features with each plan.
GetResponse comes with 4 plans. All the pricing listed below is based on a 1000-email list. You can adjust the number according to your requirement.
1. Basic Plan
With the Basic plan, you would get email marketing, website builder, autoresponders, unlimited landing pages, 1 sale funnel, unlimited leads funnels, paid ads creator, etc. This plan costs $15 per month.
2. Plus Plan
With the Plus plan, you would get all the features available in the Basic plan. Additional features include automation builder, webinar builder, sales funnel builder, 3 simultaneous logins, etc. This plan costs $45 per month.
3. Professional Plan
With the Professional plan, you would get all the features available in the Plus plan. Additional features include an unlimited automation builder, web push notifications, paid webinars with a maximum of 300 attendees, unlimited sales funnels, 5 simultaneous logins, etc. This plan costs $99 per month.
4. Max Plan
The Max plan is the most premium plan on GetResponse. You would get all the features available in the Professional plan. Additional feature includes transactional emails, dedicated support, multiple accounts and users (up to 500), team management features, webinars with up to 1000 attendees, etc. As it is a custom plan you can add features according to your need. So you have to contact the sales team to know the actual price.
GetResponse supports multiple payment getaways and you can choose your preferred one to make a purchase.
GetResponse Pros & Cons
GetResponse Free Trial
GetResponse offers a 30-day free trial. It gives you plenty of time to test this tool on your email business without sharing your credit card info. You can get started right away after a free sign-up.
You can upgrade to the paid plans whenever you’re ready to give some boost to your business, or your free trial expires. It will bring more advanced automation and email functionality.
GetResponse is not the only tool in the email marketing segment. You can find a lot of GetResponse alternatives as well.
In this GetResponse Review post, we have discussed almost everything. Email marketing is a smart marketing investment for the majority of businesses. Because it will provide an incredible return from minimum expense.
GetResposne is one of the best email marketing software we have ever used. If you are searching for a premium service to start email marketing, then this can be the best choice. Sign up for the 30-day free trial and test the features.